McNeil Nutritionals has no plans to make Splenda(tm) not taste like earwax.
I’ve never had a good experience with sucralose. It’s nasty, and more products are sneaking it into their ingredients without warning. Remember the years of “THIS WILL GIVE YEAR CANCER” (or a slightly more subtle warning) being emblazoned on anything that contained saccharin? No such thing with products containing sucralose, no “THIS WILL MAKE YOU THINK VOMIT TASTES GOOD” warning, which is sad and has created many moments of shock for me. In particular, the specific brand of Splenda(tm) (which is sucralose blended with maltodextrin and dextrose) has been the bane of my existence. Remember when they came out with those flavored Dasanis? Sadly, I did not check the label carefully enough and thought I had just purchased lemon-flavored water. Nope, it was liquified lemon-flavored earwax, because really that is what Splenda(tm) tastes like: a slightly bitter and earwax-like aftertaste that is IMPOSSIBLE to get out of your mouth. I’m not adverse to artificial sweeteners, I just think they shouldn’t sneak up on you unlabelled and they should actually taste sweet. I decided to ask the biggest pusher of sucralose, the makers of Splenda(tm), if they had any plans to improve their product.
On June 12, 2008, I sent the following to McNeil Nutritionals, the makers of Spenda(tm) via their website:
“Generally I (and others with whom I have consulted) find that Splenda starts out sweet, like sugar, but then finishes with a bitter, earwax-like aftertaste. Any plans to reformulate to solve this problem? Thanks.”
It took them a few days to process my question. Today, I received the following response:
“Dear Yva:
Thank you for contacting McNeil Nutritionals, LLC, makers of Splenda® No Calorie Sweetener. It is always important to hear from our consumers, and we appreciate the time you have taken to contact us.
Although we were sorry to learn of your disappointment with your package of SPLENDA® Brand Sweetener, we appreciate the confidence in our company that prompted you to contact us.
We’d like to assure you that each complaint is reviewed seriously and personally not only by the Consumer Relationship Center’s management, but also by managers in other divisions such as Quality Assurance, Research, Operations and Marketing.
We hope we have restored your faith in us. In the meantime, if you reply to this email with your full mailing address, we will forward a coupon via regular mail should you wish to purchase one of our products in the future.
Again, thank you for your interest in our company. Should you have any comments or questions in the future, please contact us via our website or by calling our toll-free number 1-800-962-5357. Our specialists are available Monday through Friday between 8 AM and 8 PM EST and will be happy to assist you.
The Information Center”
In other words, their product will still taste disgusting and they’re happy to send me coupons so I can relive that experience repeatedly, but at a discount. Kudos to you McNeil Nutritionals!
-Yva
3 years ago • 0 notes